ARCO México launched an innovative loyalty program offering fuel discounts and exclusive perks at partner businesses. With over 673,000 customers enrolled and 29.4 million liters sold, they successfully boosted customer loyalty and satisfaction.
The Challenge
ARCO México aimed to stand out in a competitive market by delivering real added value to its customers. Key challenges included increasing customer retention, offering attractive fuel discounts, and effectively communicating the benefits of its loyalty program.